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Social Insights Assistant XHS MCP

@chatmcp

Repository

About Social Insights Assistant XHS MCP

A read-only Xiaohongshu MCP server for AI workflows, with note search, note detail retrieval, and first-level comment analysis for competitor research, audience insight, and topic discovery.

#xiaohongshu#social-media#social-insights#competitor-research#comment-analysis#topic-discovery#marketing-research

Config

Add this server to your MCP-compatible client using the configuration below.

{
  "mcpServers": {
    "xhs-mcp": {
      "url": "https://mcp.52choujiang.com/xhs/mcp",
      "headers": {
        "Authorization": "Bearer ${XHS_MCP_API_KEY}"
      }
    }
  }
}

Tools

4

根据 note_url 获取单篇小红书笔记详情。

按关键词搜索相关小红书笔记。

根据 note_id 获取单篇小红书笔记的一级评论。

根据 note_url 获取单篇小红书笔记的一级评论。

Overview

What is Social Insights Assistant XHS MCP?

Social Insights Assistant XHS MCP is a read-only MCP server for Xiaohongshu (Little Red Book) designed for AI workflows. It enables AI agents to search notes, resolve shared links into structured note details, and fetch paginated first-level comments.

How to use Social Insights Assistant XHS MCP?

Configure the server in your MCP client using the endpoint URL https://mcp.52choujiang.com/xhs/mcp and authenticate with an API key sent in the Authorization: Bearer <API_KEY> header. The example JSON config shows the xhs-mcp server setup with the API key referenced from an environment variable.

Key features of Social Insights Assistant XHS MCP

  • Search Xiaohongshu notes by keyword
  • Resolve shared links or share text into structured note details
  • Fetch paginated first-level comments
  • Designed for competitor research, audience insight, and topic discovery
  • Read-only access for safe AI integration

Use cases of Social Insights Assistant XHS MCP

  • Competitor research on Xiaohongshu
  • Audience feedback analysis from note comments
  • Topic discovery and trend identification
  • Social media intelligence workflows

FAQ from Social Insights Assistant XHS MCP

What authentication method does this server use?

It uses an API key sent as a Bearer token in the Authorization header.

What data operations are supported?

The server provides read-only access: search notes by keyword, resolve shared links into note details, and fetch paginated first-level comments.

Is the connection encrypted and what transport does it use?

The server is accessed via HTTPS at the endpoint URL https://mcp.52choujiang.com/xhs/mcp. No additional transport details are specified.

Where can I find more information or submit issues?

More details are available at the website https://52choujiang.com/assistant. Issues can be submitted via the GitHub link https://github.com/chatmcp/mcpso/issues/2139.

Frequently asked questions

What authentication method does this server use?

It uses an API key sent as a Bearer token in the `Authorization` header.

What data operations are supported?

The server provides read-only access: search notes by keyword, resolve shared links into note details, and fetch paginated first-level comments.

Is the connection encrypted and what transport does it use?

The server is accessed via HTTPS at the endpoint URL `https://mcp.52choujiang.com/xhs/mcp`. No additional transport details are specified.

Where can I find more information or submit issues?

More details are available at the website `https://52choujiang.com/assistant`. Issues can be submitted via the GitHub link `https://github.com/chatmcp/mcpso/issues/2139`.

Comments

Basic information

Category

AI & Agents

Transports

stdio

Author

chatmcp

Submitted by

DevinChen2014

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