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Opinly gives your assistant the data the Opinly dashboard runs on — competitors, keywords, backlinks, audits, AI-search visibility — and the tools to act on it.

The second half is the unusual part. Most SEO MCP servers are read-only: they surface numbers and stop. Opinly's 61 tools split 32 read, 23 write, 6 destructive, so the conversation that finds a keyword gap is also the one that drafts, tags, schedules, and publishes the post that closes it.

Research

• Competitors — who they are, what they rank for, who links to them.
• Keywords — ideas with volume, difficulty and intent; rank tracking across markets.
• Backlinks — referring domains, page-level links, and gaps against any competitor.
• Site audits — technical issues, per-page findings, crawls on demand.
• AI-search visibility — how often ChatGPT, Gemini and Claude name your brand versus competitors, per prompt, over time.

Act

• Publish — draft, edit, schedule, publish and unpublish posts, with optional sync to your connected CMS.
• Organise — folders, tags, authors, title images, and content clusters.
• Monitor — track keywords and competitors, and add the prompts you want measured in AI answers.